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[ii] 2020 Candidature Procedure and Questionnaire. <http://www.olympic.org/> (2016幎12æ11æ¥ã¢ã¯ã»ã¹)
[iii] è¶³ç«åããªãªã³ããã¯éå¬ãšã¢ã³ããã·ã¥ããŒã±ãã£ã³ã°èŠå¶æ³ããæ¥æ¬ç¥è²¡åŠäŒèª Vol. 11 No. 1 – 2014: p. 5-13
[iv] 2020幎ãªãªã³ããã¯æèŽã®ããã«ã2012幎2æ13æ¥ã«IOCã«æåºããApplication File p.68
[v] è¶³ç«å, supra (iii)
[vi]倧äŒãã©ã³ãä¿è·åºæº – Tokyo 2020 <https://tokyo2020.jp/jp/copyright/data/brand-protection-JP.pdf> (2016幎12æ11æ¥ã¢ã¯ã»ã¹)
[vii] Olympic ActïŒLaw no. 12035 of 1 October 2009
[viii] ã«ã©ããããã«ãããã©ãžã«ç·š 2013âãã©ãžã«ã«ãããç¥ç財ç£ä¿è·ãšãµãã«ãŒW æ¯ã»ãªãªãªãªã³ããã¯ã«åããæš¡å£å察çâããIPãããžã¡ã³ãã¬ãã¥ãŒã11å·ïŒ2013幎12æ1æ¥çºè¡ïŒ
[ix] Usain Bolt and Puma outsmart the IOC with a Pair of Golden Shoes. <http://www.ispo.com/en/companies/id_78704878/usain-bolt-and-puma-outsmart-the-ioc-ambush-marketing.html> (2016幎12æ11æ¥ã¢ã¯ã»ã¹)
[x] REUTERS/Mike Blake in <http://exame.abril.com.br/marketing/seria-o-cabelo-de-arthur-zanetti-uma-emboscada-da-adidas/> (2016幎12æ11æ¥ã¢ã¯ã»ã¹)
[xi]èŠå40ä»å±çްåã®3ãIOC çäºäŒãèš±å¯ããå Žåãé€ãããªãªã³ããã¯ç«¶æå€§äŒã«åå ããç«¶æè ãã³ãŒãããã¬ãŒããŒã ãŸãã¯åœ¹å¡ã¯å€§äŒæéäžã 身äœã ååã åçã ãããã¯ç«¶æããã©ãŒãã³ã¹ã宣äŒç®çã§å©çšãããããšãèªããŠã¯ãªããªãã
[xii] Uniforme do frango da Sadia para na Justiça <http://www.meioemensagem.com.br/home/marketing/2016/07/20/uniforme-do-frango-da-sadia-vira-caso-de-justica.html> (2016幎12æ11æ¥ã¢ã¯ã»ã¹)
[xiii] äºä»¶çªå·ïŒ0199229-74.2016.8.19.0001